If the Survey Says it, it Must be True
It turns out that US wine consumers actually prefer corks and dislike synthetic closures! What’s that? You think that a survey funded by the Portuguese Cork Association (APCOR) might create a biased survey? Pshaw!
Well, okay….I guess if you do read the first paragraph: “a stunning 94% - think that non-cork closures sometimes or often cheapen a bottle of wine” you might get a slight impression that the questions were leading……I imagine them thusly:
1.) Do you agree that cheap closures like screw caps cheapen a bottle of wine when used?
2.) Do you agree with true wine lovers that only real corks should be used to close bottles?
3.) If you are a server, do you agree with most other servers who feel that wine with a cork closure leads to a bigger tip?
4.) Aren't corks great?