Various ruminations and observations regarding the bizarre and otherwise incomprehensible happenings in the wine industry.
SAINT VINI'S CREDO I believe that wine is a beverage that should be enjoyed frequently, alone or with meals. I believe that wine, since it is made from a fruit, should produce a liquid reminiscent of that fruit, not cedar, moss, pipe tobacco, barnyards, manure, pencil lead, or band aids. As such, I believe that good wine can come from any country, but it must be labeled in such a way that the consumer doesn't need an atlas and a wine encyclopedia to figure out what's in the bottle. I believe that the United States should not trail the civilized world in wine consumption per capita and that neo-prohibitionists, wine snobs, and liquor distributors are all joined in a trilateral commission to hinder wine consumption. I believe that wine needs to lose its elitist image by embracing alternative packaging, alternative closures, non-vintage wines, stronger branding, and lower retail prices. I believe in long, slow, deep, soft, wet kisses that last........uh....sorry, I got carried away.
But they've got an angle: they just need a Hotshot Sales & Marketing team!!!Labels: biodynamic, boonsdonny, marketing
posted by St. Vini at 9:00 PM
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